Essay Forum Short Term Goals Sumitg04

raman2k4u wrote:

Hello,

I am in a similar situation.I am currently drafting essays for a top 15 US MBA program. I come from a first-generation family business -it is a startup. We are into the marketing of certain capital goods. My real short term career goals are to work in B2B marketing for a few years before returning to our business. This is essentially because first,the post MBA work experience would really prepare me for bigger responsibilities for our business and second, i would need some time to recover the cost of the program.
However, i have heard that to improve my chances of admission, i mention in my essays that i shall return to business immediately after MBA, i can always work for a few years after MBA and there is no need to mention that in the essays.

I am worried that if i do as mentioned above, the school might start viewing me as one of those wealthy family business candidates and might as well suggest me their other programs. Also, they might assume that I already have a job ready after MBA.
I am a bit confused on this, please help !

Regards



Raman,
Why don't you go ahead and say it like it is?
Tell them that your short term goal is to work in a B2B marketing role with a different company, gain some experience and in 4-5 years' time, join your family business. You can leverage your business background in other ways: you can touch upon your understanding of business functions, market trends, vendor management and customer engagement, something you have gained as a result of being part of a business family. Highlight your own contributions/participation in decisions related to the business.

Secondly, make sure that you articulate your goals very clearly. Answer the following points in your essays:
1. Why do you want to work with a different company after your MBA? What sort of exposure and experience do you hope to gain?
2. Specify what kind of company you would want to work with - in terms of industry, domain and role.
3. In the long term, when you join your family business, what is your vision and goal for the business? Expansion? Diversification? Make sure you let them know that you have a vision of your own and that you will contribute something valuable to the business.

Hope this helps.

Gowri N Kishore
Admissions Consultant
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 09 Aug 2007, 07:17

Right now I'm plotting my approach to this question, but having trouble with the nuances of it. I'm applying to the part-time mba program at NYU.

For my short term goals, would it be appropriate to map out what my goals are during the mba process with regard to my work? Or is this question focusing strictly on post-mba, 1-5 years out?

For my long-term goals, I want to stay in my industry and eventually become an executive level employee (CEO, EVP, etc...) of a publicly traded company. The goal of the mba is to learn the workings of capital markets, business regulations, and accounting. I work in fashion right now and have aquired a set of industry specific skills that will go hand in hand with what I will learn from b-school to get me to where I want to go.

Is this outline too broad? Will it be better to cite specific people whose footsteps I'd like to follow and specific positions that I'd like to hold? What other information would aid this essay given my situation?

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